Available for new accounts in Q3
I'm a freelance PPC specialist running Google Ads, Microsoft Advertising and Meta Ads for B2B and e-commerce advertisers. Fewer wasted clicks, cleaner tracking, and a cost per acquisition your finance team can live with.
No account managers, no hand-offs to juniors. You work directly with the person building and optimising your campaigns.
Search, Performance Max, Shopping, YouTube and Demand Gen. Query mining, negative keyword hygiene, bidding strategy and feed optimisation.
The channel most advertisers ignore. Cheaper clicks, older and higher-intent audiences, plus Bing, Yahoo and the Microsoft Audience Network.
Facebook and Instagram campaigns built around creative testing, not just budget shuffling. Advantage+ where it works, manual where it doesn't.
Most underperforming accounts are really tracking problems. GA4, Google Tag Manager, server-side tagging, offline conversion imports from your CRM.
A structured review of structure, budgets, bidding, creative and tracking — with a prioritised action list you can hand to anyone, including me.
Traffic is only half the job. Message match, page speed, form friction and A/B tests that turn the same clicks into more qualified leads.
Three recent engagements. Same budget, different outcome.
−46% cost per demo
Rebuilt a bloated PMax setup into intent-led search campaigns, added offline conversion imports so bidding optimised for closed deals instead of form fills.
5.2× blended ROAS
Fixed a broken product feed, split Shopping by margin tier, and rebuilt Meta creative testing around three angles instead of one hero video.
3.4× more calls
Cut 41% of spend going to unqualified queries, restructured by service line and city, added call tracking so the phone finally counted as a conversion.
“We'd been through two agencies. The difference here was the first month: no fluff report, just a list of what was broken and what got fixed that week.”
Predictable, fast, and you see value before you commit to anything long-term.
You grant read access. Within 48 hours you get a written breakdown of wasted spend, tracking gaps and the three highest-impact fixes.
We agree on targets — CPA, ROAS or pipeline — and I map budget across Google, Microsoft and Meta based on where your money actually converts.
Restructure, tracking repair, new creative and copy. Most accounts are rebuilt and live within the first two weeks.
Weekly optimisation, monthly reporting in plain English, and a running list of tests. We scale what works and kill what doesn't.
Monthly retainer, no setup fee, cancel with 30 days' notice. Prices scale with ad spend, not with how many meetings we book.
$490one-off
For advertisers who want a second opinion before changing anything.
$1,200/ month
One or two platforms, up to $50k monthly ad spend.
$2,400/ month
Multi-platform accounts above $50k monthly ad spend.
Around $3,000 per month in media spend. Below that, management fees eat too much of the budget and you're better off running it yourself — I'm happy to do a one-off audit and set you up to do exactly that.
Both. Most of the time an existing account has usable conversion history worth keeping, so I rebuild inside it rather than throwing away the data. If the account is structurally broken, I'll say so and explain the trade-off.
You do, always. Campaigns run in your Google Ads, Microsoft Advertising and Meta Business accounts. If we stop working together, nothing needs to be migrated and you keep every asset.
For B2B and higher-ticket services, usually yes — clicks are often 30–50% cheaper and the LinkedIn profile targeting is genuinely useful. For some consumer categories the volume isn't there, and I'll tell you before you spend anything.
Tracking fixes and obvious waste get handled in week one. Meaningful CPA or ROAS movement typically shows up between weeks 4 and 8, once smart bidding has enough clean conversion data to learn from.
Ad copy, yes — search copy, headlines and Meta primary text are part of management. For video and heavier design work I'll either brief your designer or bring in someone I've worked with before.
Send the form and you'll get a reply within one business day. If there's an obvious problem in your setup, I'll point it out in that first email — before any money changes hands.
Prefer email? js893326@gmail.com